Digital marketing overview

Get Acquainted with Google Analytics#

A digital marketer must answer 3 questions:

1) Audience — Who are your customers? Age & Gender
Interests: Apply to all Google Ads platforms, including Search, Display, YouTube, and Gmail (Affinity categories, in-market segments)

2) Acquisition — Where are they coming from? All traffic
Channels - Understand types of traffic
Source/Medium - Identify top traffic sources

3) Conversions — How do you get more?
Goal URLs: Compare site goal performance